Pantone has created a brand-new color for their Color of the Year campaign to fit the desire for newness in 2022.
The Pantone Color of the Year 2022 is PANTONE 17-3938 Very Peri.
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PANTONE 17-3938 Very Peri combines hues of blue with the depths of violet-red, representing a symbol of joy and possibility following two years of unknowns. As a result of the COVID-19 pandemic, our world turned to technology for communication and has since transformed its digital presence. Likewise, PANTONE 17-3938 Very Peri’s periwinkle tone is seen across video game platforms and exemplifies how the world is becoming more digital by the minute.
“PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through,” Pantone’s website said. “As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways.”
Every year, Pantone seeks to create a new vehicle of communication through the use of color; therefore, their Color of the Year campaign serves as the conductor of the train gliding toward modern forms of communication.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” Vice President of the Pantone Color Institute Laurie Pressman said on Pantone’s website.
"So, what does periwinkle home décor look like?"
Becky Greene, Executive Director of Merchandising at Furnitureland South, has a few ideas! "Look for periwinkle, or [PANTONE 17-3938] Very Peri, maybe not in a sofa, but you’re gonna see it in art, in fabric, accessories; it’ll pop up," Becky said.
Just as PANTONE 17-3938 Very Peri and periwinkle home décor is going to rise in popularity over the course of 2022 and beyond, the previous years’ Color of the Year will remain in the spotlight of home furnishings and the design industry as a whole for years to come. Last year, Pantone surprised us with their selection of two colors for the Color of the Year 2021. PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating were chosen and have remained at the forefront of design inspiration everywhere.
The contrast of PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating personified how the world was feeling in 2021. On one hand, we were seeking stability during unprecedented times, which is where PANTONE 17-5104 Ultimate Gray came to shine. On the other hand, the world became overwhelmed with a sense of gratitude for the smaller yet sunnier things in life – be it a beautiful day, the first hug with a loved one following almost two years of isolation or simply a smile from a neighbor walking the streets without a mask – and PANTONE 13-0647 Illuminating demonstrates those feelings with its bright yellow spirit.
Looking back even further, Pantone introduced PANTONE 19-4052 Classic Blue as the Color of the Year 2020. As the pandemic was continuing to build in tenacity, we sought peace and tranquility from the noise of the outside world. To distract us from technology and the ever-present impression the news has made on our minds, Pantone chose PANTONE 19-4052 Classic Blue to calm our thoughts and remind us to take a second to reflect on our personal resilience.
Prior to the height of the pandemic, Pantone announced PANTONE 16-1546 Living Coral as their Color of the Year 2019. Drawing on the desire for face-to-face interaction even before quarantine began, Pantone was ahead of their time in introducing this energizing take on the coral color.
When you look at the past three years’ Color of the Year, they tell an interesting story. We have gone from seeking social interaction to the inability to socialize in person to being overly cautious about the possibility of socializing to not knowing how to go about socializing now that it is possible (and safe) to do so again. Wow, that’s a mouth full!
Through it all, Pantone has been strategically pulling us back into reality with their choice of colors, so incorporating them into our homes is one way we can overcome these uncertain feelings. Just think of how happy you would feel every time you sat down on your Wesley Hall sofa with PANTONE 17-3938 Very Peri pillows strewn about.
If you’re looking for ways to integrate colorful inspiration into your home, contact your Design Consultant today to discover the most seamless methods to do so!