About Us

Before there were showrooms spanning entire city blocks, before the highboy rose eighty-five feet into the Carolina sky, before Furnitureland South became the World’s Largest Furniture Store, there was a young man from High Point with a truck, a handful of catalogs, and a conviction that would define the next six decades. It was a belief that would guide every decision that followed, one rooted in treating people honestly, serving them personally, and standing behind what you sell.

In 1969, Darrell Harris began selling furniture on those terms. He delivered the pieces himself. He solved problems himself. He built relationships instead of transactions, one customer at a time, in a city already earning its reputation as the Furniture Capital of the World. It was a modest beginning, a single storefront that would eventually rise on South Main Street in 1972 with the help of a small loan and a very large leap of faith. But the idea behind it was never modest at all. A furniture store could be judged not by its size, but by how it made people feel.

Nearly sixty years later, that idea still guides all that we do.

What began as a single showroom grew steadily, one year at a time. A 17,000-square-foot store opened in 1977, followed by a 400,000-square-foot showroom in 1988. That same year, Jeff Harris, Darrell and Stella’s oldest son, officially joined the family business after years spent mowing the lawn, hauling trash, and moving furniture by hand. In 1994, his brother Jason joined as well. Together, the second generation carried forward the values their parents established in 1969.

In 1999, Furnitureland South opened the Mart, introducing specialty galleries dedicated to leather, rugs, outdoor living, and more. That same expansion welcomed the landmark that has become synonymous with our campus, an eighty-five-foot replica of an 18th-century highboy that still serves as the grand entrance to our showrooms today. A new distribution center, the Eco-Link skybridge connecting our buildings, and the Design Center for custom projects followed. The goal behind every milestone was never simply to grow larger, but to create a more meaningful experience for everyone who visited.

Today, Furnitureland South spans 1.3 million square feet and brings together more than 1,000 of the world’s finest furniture brands in one destination. Whether furnishing a single room or an entire home, guests can explore an unmatched selection while working with experienced Design Consultants who help bring every vision to life.

Every family business eventually asks the same question: what happens when it’s time to pass the torch? For the Harris family, the answer has always been the same one Darrell modeled from the beginning, with the next generation earning its place through years of hard work long before any title is given.

Jeff Harris, now President and CEO, spent his childhood on the property before he ever sat behind a desk. Today, he leads Furnitureland South’s continued growth while carrying forward his father’s belief that the business exists to serve people first. His brother, Jason, took the family’s expertise in a new direction by founding The Design Network, bringing inspiration, education, and design guidance to audiences beyond our showroom floors and extending the Harris family’s reach into the digital age.

A third generation has already begun writing its own chapter. Sydney Harris joined the company as a Design Consultant before stepping into a leadership role shaping training and development for our associates, following the same hands-on path her grandfather once walked. Her brother, Tanner, a High Point University graduate, serves as Director of Business Development, leading national opportunities across commercial and residential development as Furnitureland South continues to expand its reach through large-scale projects. It is a family story still being written, built on the same principle that has guided Furnitureland South since 1969, where leadership is earned through service rather than simply inherited.