Laila Ettorchi
About Laila Ettorchi
LaiLa Ettorchi was born and raised in Casablanca, Morocco and moved to the United States in 1998. Fluent in French, Arabic, and English, she brings a diverse worldview and style to her role at the world's largest furniture store. She brings over 20 years of experience, with four years in the furniture industry and over 26 years in fashion retail. Understanding that furniture is deeply personal to customers, defining their taste, personality, and needs, Laila leverages her deep knowledge of vendors and styles. She offers complimentary design services, assisting clients in selecting pieces that match their preferences and lifestyle. “I come from a country known for all of its wonderful spices and all the colors associated with its variety of delicious food,” she said. “I am very consistent with helping my clients choose furniture that will fit their personality and bring life to their house.” Outside of work, Laila loves to travel and explore different places, challenging herself to visit a new country every year. Her vibrant personality extends beyond the workplace, whether at work or home with her five children, Laila is the life of the party. She hosts an annual Moroccan party in North Carolina, attracting over 300 attendees, showcasing her commitment to bringing life and joy to every aspect of her life.
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What's the Design Center?Testimonials
What a great experience! LaiLa was a huge help to us in making decisions for our living room. We'd definitely recommend her to anyone! —Lisa K.
Wow! What a great experience. Fantastic store with so much to choose from. Above and beyond customer service from LaiLa. —Sam S.
I had a great experience working with LaiLa at Furnitureland South!
My furntirue was delivered today & I love it all. Everything blends together beautifully — the fabrics LaiLa helped me select are wonderful. My home looks fabulous! LaiLa did a super job guiding me through the entire process. Thanks for everything, LaiLa! —Kris A.
I recently moved from my home of 48 years — had to downsize from ten rooms to two, and decided to sell everything and start fresh. I had an excellent experience with LaiLa Ettorchi! She listened to what I wanted and guided me through what could have been an overwhelming process.
I love my furniture! It blends together beautifully. LaiLa was particularly helpful with fabric choices. I am so happy in my new home. Thanks LaiLa! —Marta A.
I had the absolute best experience! My consultant, LaiLa was very knowledgeable, pleasant and professional — all at the same time! And... the furniture we selected is incredible!! If you're looking for quality, style, and affordability, Furnitureland South is where you should be!! —Jeanne P.
Furnitureland South is a treasure trove of beautiful furniture; something for every room at a range of pricing, and the outlet offers great discounts! My design consultant, LaiLa, was responsive and patient as we worked through our options after deciding to change our initial order after leaving the store. We didn't have to return to the store to nail the perfect choice which was a blessing since we don't live near High Point. Thanks for your help, LaiLa!—Barbara E.
We’ve ordered furniture here multiple times and most recently ended up doing it over the phone from out of town. LaiLa was incredibly helpful with finding the collection we were looking for and even shipping fabric samples to our home. Great selection and great prices! —Logan G.
“We were met immediately by Laila and felt as though we were in super capable hands when she said she was a designer who worked on the Smaller Charlotte Airport. She guided us with stealth precision and all of a sudden my husband was saying, yes, we can look at couches. That was not on our agenda. Then we looked at carpets and my husband , feeling so secure in her wisdom, agreed to buy one. We had initially come for a coffee table which we love. The grace and finesse of Laila is beautiful. We feel confident to work with her on line. That is HUGE for us!” - Deborah K