Furnitureland South launches its Dream Home marketing campaign into social media with a March Makeover Madness video contest.
Jamestown, North Carolina, March 1, 2010 -- The World's Largest Home Furnishings Showplace is venturing into social media with a March Makeover Madness video contest posted on the Furnitureland South page of Facebook. During the month of March, users are invited to upload creative videos showing why a particular room in their home deserves a $10,000 furniture makeover. Participants have until March 31st to encourage their friends to help vote their video into the final "Sweet Sixteen" entries to be judged by Furnitureland South. The winning entry will be chosen based on need and creativity, and the winner will receive a $10,000 Furnitureland South Outlet Center shopping spree.
In addition to its newfound presence on Facebook, Furnitureland South is encouraging customers to "follow" the store's Twitter and LinkedIn profiles, and has added a new Furnitureland South channel to YouTube. These social sites will feature articles and videos about everything from home decorating to furniture quality and care, as well as testimonials from actual Furnitureland South customers.
"Furnitureland South is hoping to become even more accessible to our customers through these growing social mediums, creating an engaging environment for discussion and feedback," says Executive Vice President Jason Harris. "We hope that customers will continue to see Furnitureland South as the experts in the home furnishings industry, and their first stop for fun and informative information about interior design, space planning, fabric and finish selections ... anything related to home."