Furnitureland South, the world’s largest home furnishings showplace, announced this week the signing of an endorsement agreement with Jim Nantz.
Jamestown, North Carolina, March 3, 2009 -- Furnitureland South, the world’s largest home furnishings showplace, announced this week the signing of an endorsement agreement with Jim Nantz. Nantz, the voice of CBS Sports, is best known for his coverage of multiple events including the Masters®, the PGA Championship, THE NFL ON CBS, and the NCAA Men’s Final Four. Jim Nantz, also considered a master story-teller, co-authored a book in 2008 titled Always By My Side. The book climbed to number three on the New York Times bestseller list making it the year’s highest ranking achieved by a sports book.
A portion of Furnitureland South’s new Dream Home marketing campaign targets the golf community. This advertising will focus on several mediums including the Golf Channel, Golf Digest, Golf Magazine, and the online properties Golf.com, PGATOUR.com, and GolfChannel.com.
The creative content for the golf-centric part of the campaign is inspired by Nantz’s real life stories from his book, further personalizing the long-term relationship between the two parties. Jason Harris, Executive Vice President adds, “Our mission is to tell the world about Furnitureland South, and who could possibly be better to do so than the world’s best storyteller?”
Furnitureland South and Jim Nantz will host a kickoff event for the new campaign on Thursday March 5th at 2:00. Nantz will also address the top sales performers during Furnitureland South’s annual awards banquet at High Point Country Club on Thursday evening.
“Furnitureland South is an amazing place and I am thrilled to help them launch their first major branding campaign through golf. Many of my friends on the PGA Tour have furnished homes with Furnitureland South and I look forward to sharing one of the Tour’s best-kept secrets,” remarked Nantz.
About Furnitureland South
With more than 1 million square feet of home furnishings and accessories, Furnitureland South provides acres of exquisitely designed vignettes, expert designers and a white-glove national delivery service. The store is a multi-day destination for discerning consumers from every state and many foreign countries.
Click here to see Furnitureland South’s Dream Home Campaign with Jim Nantz.